Marketing Procurement Capabilities
At many companies, actively managing marketing services categories can be a complex and challenging undertaking. Strong preferences and relationships often exist between marketing stakeholders and their chosen providers. Project-based spending with unique or changing requirements for each project and multiple providers further complicate the category.
ICG Commerce's Marketing Services solutions can help you increase the amount of marketing spend under management while achieving sustainable costs savings and service improvements for your marketing stakeholders. Request more information about
our Marketing procurement capabilities...
Decades of experience, proven results
Marketing solutions from ICG Commerce give you a practical way to bring years of experience and proven capabilities to your team without bringing on more staff.
- Category Experts: Our dedicated resources have sourced and managed almost $250 million of Marketing Services spend in the last 2 years in categories such as commercial print, fulfillment, paper, premiums and promotions, trade shows, meetings and events, displays and signage, advertising agency, media, public relations and investor relations.
- Market Insight and Benchmarks: Deep knowledge of the supply base including key supplier analysis, tracking of key trends and market developments captured in a semi-annual newsletter. Extensive benchmarking capabilities and insights on the various industry cost structures and pricing methodologies across a number of marketing services categories.
- Tools and Technology: In addition to pricing benchmarks and analytical frameworks, we provide access to a vendor-neutral print procurement platform that allow you to increase the visibility and control of your commercial print spend.
- Best Practices and Metrics: We have developed proven and effective approaches for working collaboratively with marketing stakeholders – a critical success factor to expand the amount of marketing spend influenced by procurement – to drive significant savings and service improvements.
Our average savings ranging from...
- 12 – 35% for Print
- 13 – 30% for Agency
- 8 – 18% for Fulfillment
- 7 – 21% for Promotion
- 15 – 21% for Marketing Events
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